August 2008

Monitoring and Tracking Your Visitors

Understanding what your visitors do on your site is crucial information, not to mention interesting. If a large majority of your visitors who proceed to purchase a product leave the site when they get to a specific page in the order process, you need to know about it. It could be that the page in question is confusing or hard to use. Fixing it could increase your sales exponentially. In fact, it is not uncommon for small website changes in headlines and order processes to result in a 200%-300% increase in sales. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.

Most website hosting services offer a stats package that you can study. If you’re not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don’t have access to website statistics get a package that can help you in this area. Do not get a counter that just shows how many visitors you’ve had. You’ll be missing out on vital information that can help strengthen weaknesses in your site. A good website hosting service would offer traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.

Unfortunately, traffic tracking provided by web hosting services is often in the form of raw traffic log files or other hard-to-comprehend, cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a trafficlogging
package would be a good idea.

Basically two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted trafficlogging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. In fact, you can get a powerful free tracking tool at: StatCounter.com. Other reliable tracking programs include WebTrends.com and HitsLink.com. These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.

A good traffic logging service provides detailed statistics pertaining to the following:

  • How many people visit your site?
  • Where are they from?
  • How are visitors finding your site?
  • What traffic is coming from search engines, links from other sites, and other sources?

  • What keyword search phrases are they using to find your site?
  • What pages are frequented the most - what information are visitors most interested in?
  • How do visitors navigate within your web site?

Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on
investment (ROI) of your website investment.

The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor’ss browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.

The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you’re not getting 2 page views per visitor then you should consider upgrading your site’s content so your visitors will stay around longer.

If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold. Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors category if they visit again. This is a good way to track new visitors to your website. Page views are a good indication of how “sticky” your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.

Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn’t be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember, this data is available for a reason. It’s up to you to use it.

About the Author

Ravikiran Thummalapenta is a professional software Develper who blogs about technology and entrepreneurship his recent blog is ZillionBits is about How to Make Money Online - ZB is about learning skills, sharing information and providing tips on how to make money online Online.

World Of Traffic

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High Speed UAV Air Sampling of Environmental Contaminants

Collecting air samples is not as easy as it looks. Even as we watched the Stardust NASA mission, which collected samples coming from the Comet we realize that they themselves did not know it would actually work. Thankfully the men and women scientists had a successful mission in their collection of these samples. The use of aerogel was excellently used to catch the particles, which were moving at very high rates of speed.

I propose using a similar process here on earth using Unmanned Aerial Vehicles or UAVs to collect the particulate in our own atmosphere for environmental study. Here is how it would work. The UAV would have a fuselage with 200 little 8-sided wheels along it. These wheels would spin outward into the relative airflows every three seconds to collect the particulate. On the arm of each of the 8 wheels would be a piece of aerogel. Each spin of the 8-wheeled system would be mechanized by computer and recorded by satellite its exact position, so we know where the particulate came from. This data would be fed into a super computer upon landing of the UAV.

The Unmanned Aerial vehicles would fly together in threes at altitudes no more than 1500 abreast and 1500 in altitude in a straight line. Then turn and offset them selves from the last pass by the width of a future complete pass and go back. By doing this they would not upset the air or the particle flow in the air of the nearest aerial artificial collection grid pat. Consider all this in 2006.

Lance Winslow - EzineArticles Expert Author

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Video Parlor

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Does a Non-Profit 501(c)(3) Realize Unrelated Business Taxable Income (UBTI) For Advertising?

Non-profit organizations which are exempt from income tax under 501(a) are subject to tax on unrelated business income. 501(b), 511. Unrelated business income is gross income derived by any organization from any unrelated trade or business, regularly carried on by it, less the deductions allowed. 512. An “unrelated trade or business” is a trade or business which is not substantially related (aside from the need of such organization for income or funds) to the purpose of the organization. 513. However, “unrelated trade or business” does not include a trade or business where substantially all the work is performed for the organization without compensation. 513(a)(1). See Rev. Rul. 75-201, 1975-1 CB 164.

The sale of advertising in a publication published by an exempt organization is an unrelated trade or business when the advertising activity is regularly carried on. Reg. 1.512(a)-1(f)(1). See also Rev. Rul. 73-424, 1973-2 CB 190.

Courts have held advertising revenue not to constitute unrelated business income in some circumstances. For example, in National Collegiate Athletic Assn. V. Comm., (1990, CA10) 66 AFTR 2d 90-5602, 914 F.2d 1417, 90-2USTC 50513, revg (1989) 92 TC 456, advertising revenue received by the NCAA from the sale of programs of its annually sponsored championship tournament was not unrelated business income where the tournament lasted less than three weeks and occurred only once a year.

IRS Chief Counsel “strongly disagrees” with the Tenth circuit. The IRS argues the state court should have taken into account the time spent soliciting the advertisements and preparing the advertising for publication. IRS announced it will continue to litigate the issue in appropriate cases. Action on Decision 1991-015, 7/3/91.

IRS distinguished NCAA where a state university received income from advertising placed in its football souvenir programs. Here, a significant time span was involved over which the activities were conducted. The football season lasted three months and the work in setting up the programs and soliciting adverting took even longer. IRS letter ruling 9137002.

Assuming that the journal is published periodically throughout the year, an exempt organization should not rely on National Collegiate Athletic Assn. The periodic publishing and on going solicitation efforts will likely constitute a unrelated business regularly carried on. See 512.

The court also held advertising revenue does not constitute unrelated business income in US v. American College of Physicians, (1986 S.Ct). In American College of Physicians, the court found that the advertising business contributes importantly to the university’s education program through the training of students.

Also, advertising revenue does not constitute unrelated business income if the advertising contributes to the organization’s purpose. For example, publication of legal notices in a bar association journal contributes to the association’s exempt purposes by promoting the common interest of the legal profession through providing a single source of information regarding legal events in the county and therefore, wouldn’t result in unrelated business income. Rev. Rul. 82-139, 1982-2 CB 108. However, advertising revenue received by a bar association for ads place in its attorney directory are taxable income since the advertising is commercial in nature and represents an effort on the part of advertisers to maximize sales to a certain segment of the public. IRS Letter Ruling 9148054.

Similarly, magazine advertising revenues received by an exempt trucking association did not contribute to the association’s exempt purposes where the advertising represented marketing efforts by the advertisers to sell their product. In this case, no systematic effort was made by the organization to advertise products related to the editorial content and no effort was made by the organization to limit advertisements to new products. Florida Trucking Assn Inc. (1986) 87 TC 1039.

It is clear that, with a few exceptions, advertising revenues received by a 501(c)(3) exempt organization will often generate unrelated business taxable income (UBTI).

Tax accountant John Huddleston has a law degree and masters in tax law from the University of Washington School of Law. He has been a guest tax expert on the radio. He advises small businesses in the Seattle Bellevue Kent Everett area on various tax issues. His firm, Huddleston tax accountants, also provides tax preparation service, quickbooks consulting and general accounting and bookkeeping service. Seattle Bellevue tax accountant John Huddleston is a frequent publisher of tax saving ideas.

Economy

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The Costs of Microdermabrasion

The cost of microdermabrasion can be categorized under three general levels: at-home, health spas and salons, and medical practices. Each category also varies in price. Let’s explore the at-home cost of microdermabrasion first.

The cost of microdermabrasion home systems is the cheapest of the three levels. However, home systems vary widely in price and quality. For example, many home systems do not provide the hand-held re-surfacing tool, but only the micro-crystal cream and usually a replenishing lotion. This is more like traditional exfoliating regimens, but with the added bonus of the micro-crystal technology. You can find these systems for $15 to $55. Many prefer the added revitalizing power of a hand-held re-surfacing wand.

Other home systems provide the micro-crystal creams, foam applicators, and a hand-held resurfacing wand. The advantage to this all-inclusive home system is that the resurfacing wand allows you to more deeply cleanse and polish pores while giving your circulation a healthy boost. The massage action of the wand actually speeds the process of cellular generation, leaving your skin feeling brand new, ranging in price from $40 to $150.

Spas and salons utilize state of the art microdermabrasion systems that use a closed-loop vacuum system. Like home systems, professional microdermabrasion treatments also rely on the polishing effects that micro-crystal creams perform on the skin’s surface. Additionally, the re-surfacing device simultaneously vacuums and sweeps the debris clear, increasing tissue stimulation. Professional systems pack more power and durability due to repeated use and varied clientele needs, requiring training and cost several thousands of dollars. Treatments usually cost around $100 to $140.

The cost of microdermabrasion in a medical setting is usually more expensive because of the expertise of a dermatologist or cosmetic surgeon, though RNs and other medical technicians also provide this treatment. Medical microdermabrasion treatments are often provided as a compliment to other more invasive procedures. Medical microdermabrasion systems are the most expensive, being the most specialized, costing up to $25,000. Treatment prices range from $100 to $200, and are often offset by combining other services.

So whether in the comfort of your own home, at a health spa, or under the supervision of a medical professional, microdermabrasion technology empowers you to seriously beautify your skin at a reasonable cost, without the risks involved in laser therapy, harsh chemicals, or traditional surgery.

Microdermabrasion Info provides detailed information on microdermabrasion, a progressive skin re-surfacing technique that targets wrinkles, lines, superficial scarring, stretch marks, acne, and sun damage. Microdermabrasion Info is the sister site of Acne Treatment Web.

Economy

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Scuba Diving At Disneyworld’s Epcot Center

There is an interesting dive option for certified scuba divers who are vacationing in the Orlando area especially with family members who are non-divers. The Living Seas at Disneyworld’s Epcot Center is home to a marine tank that measures over 200 feet in diameter and 25 feet in depth. This tank contains a sample of Caribbean marine life in an artificial salt water and reef environment. Through the center’s Divequest tour, certified divers can take a special three hour program that includes a forty minute dive in this marine tank.

The current price is $140 US with advance reservations required. Divers meet at the Guest Relations office just outside the main Epcot gates. Epcot park admission is not required or included. However, I was let out in the main area of The Living Seas after the tour so I ended up seeing other parts of Epcot for free anyway. Twice per day at 4:30 pm and 5:30 pm, a maximum of twelve divers per time slot are taken on a behind the scenes tour of the facilities at The Living Seas. All scuba equipment is provided. In fact, divers are not allowed to bring their own equipment for the fear of contaminating the marine tank. Even jewelry must be removed prior to the dive. Scuba wetsuits (shorties), BCs, regulators, fins, booties and masks are provided. Divers are allowed to bring and use their own masks and bathing suits but these are the only exceptions to the rule.

After the facility tour, wetsuits and towels for each diver are already waiting in private stalls that include private showers in the change rooms. The setup is well organized but a bit odd because after changing into wetsuits, the divers are paraded through the public areas where the other Epcot guests are before going into the main level of the marine tank. Once at the marine tank, divemasters are waiting with tanks and BCs already assembled for each diver. The BCs are weight integrated with more weight than needed and the only gauge attached is an air pressure gauge. There isn’t even a depth gauge or octopus second stage as they are not considered necessary for this shallow dive. After the dive briefing, the divemasters help the divers with their equipment on and everyone moves to a descent line at the middle of the tank.

The dive itself is usually beyond most divers’ expectations. There is a lot of marine life in this tank including sharks, rays, turtles and lots of Caribbean fish of all sizes. In fact, the staff claims that divers will see more variety of Caribbean marine life during this one dive than many dives combined out in the open sea. One of the neat things that divers can do on this dive that they can’t do elsewhere is interact with the public Epcot guests. There are sixty observation windows all around the marine tank including views from the main restaurant. The divers become part of the attractions at The Living Seas as the public behind the windows wave and snap photos. Some divers made arrangements with family members to be on the other side of the windows while a designated divemaster videotapes the entire scene. Even though I was skeptical at first, I have to admit that I had fun interacting with the public behind the glass. I had forgotten that the vast majority of people out there are not certified divers and we are somewhat of a curiosity for them.

For scuba divers who dive mainly to see marine life, the Divequest at Epcot will not disappoint. It’s an opportunity to swim through a few large schools of fish and see some creatures like the sharks and turtles up close which as most divers know, is a real hit and miss out in the open water. It is also a very unique opportunity for non-diving family members and friends to see divers in the underwater environment. Divequest is certainly a special dive that is worth doing at least once.

Clint Leung is a NAUI certified Master and Rescue Scuba Diver. He is also owner of Free Spirit Activewear (www.FreeSpiritActivewear.com) , an online retailer/designer specializing in premium quality scuba diving activewear. Free Spirit Activewear has numerous information resource articles on scuba diving as well as free eCards.

Economy

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Can Big Brands Excite Gaming Enthusiasts with Their Gaming Laptop Lines

Just a while ago it looked like fast notebooks were only being built by a few certain resellers and were built to order, not mass produced. They were pretty much like a small qty production line. Did not sell in numbers but generated a lot of cash on each system. Certainly I could confidently say people wanted one though. I guess they were not the most functional however I still believe they were the best laptop computers. As badly as I wanted one I could not afford to buy laptop computers like them. The key companies have lately begun taking advantage of enormous opportunities in gaming notebooks, so that is all altering.

Lowering prices are not usual is this sector so tier 1 manufacturers should be earning a lot of revenue. With such little markup on other portables it is not a surprise they would like to be involved. This was in fact the last niche left where prospects would buy laptop computers from littler manufacturers. I am quite confident that littler sellers will have to drop their prices for them to compete. With the cash at their disposal they can simply get rid of littler competition. I reckon the uneducated automatically feel secure by buying from a company they are aware of. The laptop computers coming out are demonstrating to be the best laptop computers ever released. This would give some hope to the local businesses. I can see the ability of being able to customise the notebook computer to be a key buying decision. Being educated in the technology, these sort of consumers are very clued up on what specs to check for. If you are the notebook for gaming then certainly the performance matters the most consideration.

Obviously from the customers view, its a great situation. As this forces down the prices even further, the latest technology will get increasingly attainable to the consumer. Don’t forget that is just my opinion on the current conditions. Prices will most likely remain relatively high as there are always new products being introduced. Although I still think outcomes will be positive because of the overcrowded sector, we’ll have to watch.

Technology Resources

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Can You Identify the Catch with Free Citezens Debt Advice?

The last 12 months have seen great increases in the overall quantity of debt advice companies currently giving debt advice free. Almost all businesses provide completely free no strings debt advice. What is not understood is whether these companies are providing the best value regarding their service and the advice they give?

Finding un-biased citezens advice can be a difficult process. Regardless of this trialling more than one agency is essential for debt management. Debtors should never simply go with the first debt advice agency that they speak to.

Debt counselling companies are regulated by government agencies to try and ensure they are trained and conform with requirements for consumer personal privacy. Unfortunately it is not feasible to monitor or demonstrate a companies rational when giving free debt advice. The question is, can a government agency know if debt advice was provided in the best interests of the debtor or whether, instead, advice given was skewed by the advisers profit?

The main point of contention is that such companies are actually trying to return a profit. This is achieved by by referring customers to other organisations or by collecting setup costs from the credit companies. Because of this it is not easy to ascertain how efficiently such companies are really representing their customers. The concern is that these debt advice businesses will be inclined to give advice was driven by their own margins rather than what is in the best interests of their customers.

The fact is the vast majority of debtors do not properly appreciate their options regarding debt consolidation and debt in general. If debtors had a proper understanding then these consumers would not need support from debt managers.

Money Management

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Starting a Business? Here’s What You Need

People who dream of starting their own businesses are often lost when it comes down to actually starting the business. They feel negative and not confident at all. They don’t know what they are supposed to do first. Which skill must they learn first? How do they market their products? Where do they start?

Those were the same problems we were going through when we started our business 8 years ago. It would be silly to think that we had it smooth and easy. It wasn’t. But that was 8 years ago. We’ve learnt the hard way.

But based on our experiences, we want to help you get a better head start, so here are some things which we feel any entrepreneur worth his or her salt should do or have done, at least.

Get Biz Logo

Find a good designer/graphic artist to design you a biz logo. Once that is done, get him/her to design you your name cards, biz stationery, fliers etc with your biz logo on them. This creates a professional image.

Get a Website

Get yourself a website, with your own domain. These days, it is imperative to have a website. Make sure the website has the same logo. Come up with a catchy tagline too. Don’t forget to get your email and website details onto your name card too.

Learn Bookkeeping

It may be boring if you hate math but it is essential. In the beginning, you will be handling your own accounts. So at least be familiar with how to keep your books in order. If unsure, find out from friends who are accountants or read up on it. You don’t want your accounts to be in a mess and not know if you made a profit or loss at the end of the financial year. Here’s a good site to begin learning. http://www.accountingforeveryone.com

Network

Start networking. It doesn’t matter if it is with the moms in your children’s playgroup, the neighbours, your weekly book club, etc. Get out and meet people. Talk to them. Take each opportunity to put yourself out there so people know what you do/sell. Don’t be shy either. If you are, you won’t sell anything. Networking online is another cool option. Try signing up at http://www.ryze.com for a start.

Creative Promotion

Find ways to promote your business creatively. This means how to market and promote on a shoestring budget. There’s nothing to be embarrassed about. Instead get more creative. Think of ways you can promote without spending big money.

Give Back Generously

Be generous. If any non-profit needs your services, offer them at a lower price or if you can, give it FOC. It’s really win-win for you and your recipient. You get to give back to the community and the community gets to use your services.

Barter Trade

If you have the skills but no money and want something that another person has to offer, why not barter-trade your way through? We’ve done this many times in our biz so we can vouch that this works. But the first rule of barter has to apply: give something of value to the other person first. Don’t give something of lesser value. Give equal value if that’s the least you can do.

Join Forces

If you know another entrepreneur who offers complementary services, why not team up and be a stronger pair? You can tap into her clients and vice versa. You can market together and profit from the added energy and resources!

Read, Read, Read

Make books your best friends. Read business books and apply the ideas you learn. You don’t have to start with buying books. Ask friends or go to the nearest library. Start with business magazines too if books are too difficult. Read online too if you can’t find suitable magazines or books. There are plenty of great resources online. Here’s one to start you off http://entrepreneur.com

Nic Sim is the owner and founder of http://www.RedboxStudio.com - a web design firm dedicated to helping solo professionals and small businesses go online affordably and successfully with its easy to use, no-fuss Redbox DIY Website.

Visit http://www.RedboxStudio.com for more details.

Economy

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Uncover and Check out the Greatest Toys this 2007

The sexual toy market has been ever changing since it all began in the 60s. The sensual aids available get even better every year and the sex toys for this year are terrific. If you have not got into marital aids yet then this year is a perfect time to try. There are tons of benefits of having sensual aids, they might often help to spice up a marriage, help to give women an improved time in the bedroom and help girls to release emotions.

There are an extensive range of toys available on the market and the biggest sellers have always been dongs. Luckily if males become embarrased about buying sensual aids blokes may now observe reputable marital aid shops online. And the marital toys are dispatched next day usually. When ladies are using martial toys it can help to use fruity lubricants to help ease sex toys in. Women can obtain sexual lubricants in all sexy flavours. My fav is strawberry. One must constantly make sure that after playing with a sex aid that you clean it. By cleaning your martial toy you make sure you keep bacteria levels low. The awesome thing about sensual aids is gents can use them by themselves and with their partner. Sex Bomb have the greatest sex toys in stock!

Universe Of Shopping

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Online Sports Competitions Wagering - the Beginner’s Guide

Hook up the two of men’s most important pursuits and what you’ve got is a mania we commonly know as a sportsbook bets location. Well, what could be more imaginative? See a cluster of people cheering on any local club, and incessantly antes will be placed alongside the noise. Set to get their piece of the excitement, onlookers often strive to augur who is most likely to win the forthcoming struggle. Put together, this all finally turns into a cute little struggle called sportsbook bets location.

Admittedly it may appear to be neurotic note, however, that sportsbook wagering is really purely fun and to relate with one’s fellow sports fans. Here, you’ll be able to risk a a trivial quantity of silver and nonetheless enjoy a incredible time. Beyond, here are a small number of basic cues to help you get started sportsbook wagering.

If you want to place that bet, you will go to a sportsbook bets location, which is a place that tenders sportsbook bets location. In the U.S.A., we have no less than four states where people can do sportsbook wagering officially, but if legality is no concern, you may attempt it just about anywhere assuming that you can find a bookie and if happen to be legally of age. Included among the track-and-field events you can bet money on are professional and, further, college basketball + college football, pro baseball, pro hockey, and, further, betting on both dog and horse racing. You will have the option of wagering on the overall results of a contest or game, in what round a given contester will be defeated, and even if a coin toss in a contest or game will come down either heads or tails.

The sportsbook provider are dependant on mere figures to help you come to a decision which club you may suppose is most likely to win. First, there’s the spread, in other words specific points advantage tallied to a inferior team that is expected to be defeated by a given number points. There will be assorted varieties of stakes, the straight bets, where you simply choose the lineup you believe will prevail or fail being the general favorite in sportsbook wagering.

Why not go for it and enjoy the fun in tandem? But be on the guard so that you won’t get overpowered and exhaust your complete retirement fund capriciously… Because you’ll likely end up repenting all your life… Why wait? Top on line sports wagering games are happening right now, online!

Gambling Hall
Misc

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